Clash of Clans maker Supercell has posted annual revenues of €1.55bn (£1.13bn) from its three titles.
The mobile games maker reported earnings (profits) before interest, tax, depreciation and amortisation (ebitda) for 2014 of €515m, fuelled by in-app purchases and advertising in its Clash of Clans, Hay Day and Boom Beach games for iOS and Android.
That compares with revenues of €519m and profits of €242.2m that Supercell reported in 2013.
Yet unlike some of its peers, the company’s headcount has not swelled accordingly. It ended 2013 with 138 employees, but only added a dozen more last year.
Chief executive Ilkka Paananen said: “
We take great pride in Finland’s growing strength as one of the global leaders in mobile gaming. We’re very thankful to the millions of players around the world who play our games.”
Supercell has deliberately kept its games catalogue small - famously celebrating with champagne when a game in development is cancelled because it believes the lessons learned are valuable . Most recently it axed match-three puzzler Spooky Pop, which had been soft-launched in some countries.
The company’s closest rival is King, the maker of Candy Crush Saga and other Saga mobile games.
King, which listed in New York last year, reported $2.26bn of revenues and adjusted ebitda of $950.2m for 2014. Convert those figures to euros to compare with Supercell, and you get revenues of €2.07bn and ebitda of €870.4m.
However, King ended the year with about 1,200 staff compared to Supercell’s 150.
The only other similar mobile gaming company is Japan’s GungHo Online Entertainment. The bulk of its 2014 revenues of ¥173bn (€1.33bn) – came from its Puzzle & Dragons mobile game.
That means the world’s three largest mobile games companies alone raked in revenues of just under €5bn in 2014.
This article was written by Stuart Dredge, for theguardian.com on Tuesday 24th March 2015 14.33 Europe/Londonguardian.co.uk © Guardian News and Media Limited 2010