West Ham midfielder Mark Noble has told the Daily Mail that the club need to embrace ambition when they make the move to the Olympic Stadium in 2016.
Noble, 27, has been a virtual mainstay of the West Ham side this season, but continues to be left out of Roy Hodgson's England squad.
Spirits are improving at West Ham after Saturday's 1-0 win over Sunderland, which was a huge boost having won just one of the previous 12 games.
Still, the result doesn't look like it will be enough to save manager Sam Allardyce, with the West Ham boss expected to leave Upton Park when his contract expires this summer.
According to the London Evening Standard, West Ham are looking to make a more ambitious appointment, and have lined up David Moyes, Slaven Bilic or Rafael Benitez for the job if - or when - Allardyce does depart.
Co-owners David Gold and David Sullivan are looking to push the club on next season ahead of the move to the Olympic Stadium in 2016, and an ambitious managerial appointment would be the first step.
Yet Noble has his focus set on two other aspects of the move: qualifying for European football and subsequently attracting better players to the club, as he told the Daily Mail.
"When we move to the Olympic Stadium we have to be thinking about European football because of the gate receipts and the money coming into the club and hopefully we will be able to invest in better players. We invested really well last summer and that has shown this season," said Noble.