The Hammers boss is determined to raise the quality of his squad and only wants additions that can make an immediate impression on the side's starting XI.
"We want to build the club by bringing in more players that can directly challenge the first team, that is the best way to improve the squad," he said.
It suggests that Allardyce's current approach is more of a short-term one, rather than one which looks towards the future, and it mirrors the policy that the club had in the previous summer transfer window.
The Hammers signed a number of players designed to go straight into their senior squad, and they have felt the benefit of that this season.
Although West Ham's form has dipped slightly more recently, they have still put together one of their more impressive campaigns in recent memory and have plenty to build upon.
For Allardyce to already be commenting on transfer targets suggests that he believes his future lies at the Boleyn Ground.
The experienced boss has been tipped to be heading towards the exit at West Ham by the Daily Mail, with his contract expiring at the end of the season, but it seems that he is expecting to be handed a new deal.