Wednesday are on the hunt for a striker, but they are finding it tough to get a deal over the line because of the competition for their targets.
Gray says that everyone is he hoping to bring in is also wanted by other clubs, with Championship sides desperate to strengthen their ranks at a crucial stage of the season.
“We tend to all be looking at the same players," he said. “We are still looking to add to that area [up-front],” he said. “We want to bring in players who are better than what we have got. If not, that defeats the object of bringing a player in on loan.”
Wednesday have struggled for goals this season, so the addition of another striker would make sense.
The Owls have netted just 33 times in their 38 Championship games this season (the third lowest total in the entire division) and Gray obviously feels that their goalscoring issues would be solved by bringing in more quality.
The Wednesday boss has already signed Will Keane on loan from Manchester United, but he clearly thinks that another addition is needed before he can be fully satisfied with his attacking options.
The new arrival would join Lloyd Isgrove at Hillsborough, after the young winger signed on loan from Southampton earlier in this week.