The retired winger is a former team-mate of Cole's at West Ham.
Tony Pulis, so often a thorn in the side of City when boss at Stoke City, has led The Baggies away from relegation danger for the time being and one of the main reasons behind that form has been the impressive performances of Nigerian striker Brown Ideye.
Ideye, the club's record signing, was allegedly very close to leaving the club on deadline day, according to The Mirror.
However, a move to sell Ideye to the Middle East seemed to collapse after it emerged West Brom were not getting their hands on Carlton Cole of West Ham, as reported by Sky Sports.
Now, a former Pulis pupil and team-mate of Cole’s at West Ham has had his say.
"The game [v Stoke] was won by Brown Ideye, a player Tony was trying to sell until his move for Carlton Cole fell through at the last minute, so he's had a bit of luck with that one.
"But he's clearly put a loving arm round the player to get the best out of him and that's great man-management."
Ideye has been in great form recently. He has scored four goals in his last eight appearances for the club and is winning plenty of fans at The Hawthorns.
Meanwhile, Cole has not scored since January and has only mustered three goals in 17 games. He was also recently fined for another indiscretion on Twitter.
Pulis definitely produced a golden egg on this one.