Apple executive Eddy Cue savages Steve Jobs biopic

Steve Jobs From Apple Com

Apple’s head of internet software and services, Eddy Cue, has hit out publicly against the new Steve Jobs: Man in the Machine biopic calling it “inaccurate and mean-spirited”.

Documentary-maker Alex Gibney’s unsparing portrait of Apple co-founder Jobs is unlikely to please fans, zeroing in on certain aspects of his life, painting a compelling portrait of a modern-day Citizen Kane.

A public outburst, such as Cue’s tweet, is highly unusual for a senior executive at a company with a history of strongly controlling its messaging.

The film portrays a man with unshakable righteousness, and goes over Apple’s 2010 incident of the lost iPhone 4 prototype, which was acquired by technology site Gizmodo, as well as Jobs’ control of phone production in China, and Apple’s philanthropic programmes.

For Cue, none of the biopics and biographies have yet captured Jobs correctly: “The best portrayal is about to be released – Becoming Steve Jobs (book). Well done and first to get it right.”

Since his death various movies and books have been written and made, most recently an adoption of Walter Isaacson’s authorised biography Steve Jobs, which is written by Aaron Sorkin, directed by Danny Boyle and starring Michael Fassbender as Jobs. The film is due for release in the summer.

Powered by Guardian.co.ukThis article was written by Samuel Gibbs, for theguardian.com on Monday 16th March 2015 16.20 Europe/Londonguardian.co.uk © Guardian News and Media Limited 2010