West Brom's smartest recent business is not selling Brown Ideye

West Bromwich Albion's Brown Ideye is finally proving his worth having only recently been tipped to leave.

Back in January, the Mirror reported that West Bromwich Albion’s club-record signing Brown Ideye was heading for the exit less than six months after his arrival.

With just two goals to his name, it appeared the Nigerian forward was on his way to Qatari side Al Gharafa for a fee in the region of £3.8million.

Considering West Brom paid £10million for his services that was quite a hit, but ultimately the striker remained at The Hawthorns…and what a brilliant twist of fate that has proved to be.

As reported by the Express & Star, West Brom’s failure to sign Carlton Cole from West Ham United meant Ideye’s proposed switch was called off, and everyone connected to the Baggies is surely grateful for that in hindsight.

Ideye’s match-winning goal for West Brom against Stoke City this weekend was his seventh strike of the season and his third in his last six league matches.

It was also the third time he has either turned a defeat into a draw (as was the case against Burnley) or a draw into a win (as was seen against both Stoke and Swansea City – with Ideye scoring one and setting up the other against Garry Monk’s men).

While Saido Berahino has made the majority of the headlines this season, Ideye could prove to be every bit as important in the coming months.

And that significant outlay could still be repaid in time, with the move that never materialised potentially being the best bit of business West Brom did – or should that be did not do – for quite some time.

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