Blackburn Rovers boss Gary Bowyer has dismissed speculation the striker is not going out on loan, another suggestion touted, telling the BBC that they had no intention of letting the Scottish international depart.
For Sheffield Wednesday, there is another striker they could look to try and sign who would in all likelihood come cheaper, and has already had a prolific spell at the club.
Enter Connor Wickham, currently at Premier League side Sunderland, where he has struggled this campaign, scoring only three in 26 appearances this season.
The 21-year-old has often been played out of position out wide, and the club are just four points above the relegation zone with 26 in total, having won only one of the last 10 games.
If Sheffield Wednesday are looking for a striker who would settle at Hillsborough, Wickham can be that man.
He scored nine times in 17 appearances on for the Owls last season, also providing three assists. It's been a scoring rate which nobody at Wednesday has been able to produce since, with the team scoring just 32 goals in 36 games this season in the Championship.
There is no suggestion Sunderland would allow Wickham to leave now on loan, but in the summer if Stuart Gray wants to add an exciting forward in the summer, he would likely cost around half the price of the rumoured fee for Jordan Rhodes.