A private jet chartered specifically to fly him to Spain, a reported interest from Liverpool so strong it had to be publicly denied, and even a scouting contingent from Manchester United - Danny Ings' debut Premier League season has been spectacular.
It must feel like a world away from the end of his first full term at Burnley, where he finished the campaign with just three league goals in 32 outings, and a question mark over his future.
Now, his position at the Clarets is equally unsure, but through his own choice, as a leap to the big time beckons.
Over the last two seasons, he's been Burnley's main man, notching 30 league goals at an average of a goal almost every other game.
This term, he's also produced four assists in the league, as he's served as the fulcrum of the side's attack.
But how would he fare at a bigger team, specifically those credited by the Mirror with a direct interest in him - Liverpool and United?
Ings' shooting accuracy of 32% is better than Angel Di Maria's, but actually worse than fellow Old Trafford flop Radamel Falcao, who has hit the target with half of his efforts.
Likewise, Liverpool outcasts Mario Balotelli and Rickie Lambert both better Ings' accuracy. While he has as many assists as Falcao in more than double the minutes.
The 22-year-old England hopeful clearly has plenty of room to improve.
Cliché would suggest that he'd be dragged on by joining a higher quality group of players at Liverpool and United, and that rings true, but he'd also have to adapt to not being the main man at either club, with first-team runs likely to be fleeting, initially at least.
But Ings does have one record majorly in his favour over the players he may be replacing - a superior minutes-per-goal return.
And, at just £5 million - his likely compensation fee at the end of his contract - and an invaluable homegrown status - Ings is surely worth a punt.
For the Hampshire-born forward, Ings can only get better - though Burnley are likely to be travelling in an opposite direction this summer.