Allardyce’s current contract with West Ham runs out at the end of the season, and there have been no talks over a new deal.
In fact, all negations over a new contract will happen only at the end of the season, and this has sparked speculation that the Englishman could leave the Boleyn Ground at the end of the season.
The Express reported last month that Sunderland manager Gus Poyet would love to succeed Allardyce at West Ham.
However, Brady has now suggested that Allardyce will remain as the West Ham boss beyond the summer.
“Dinner with a bookmaker,” the 45-year-old wrote in her football diary in The Sun. “He would hate that term, probably prefer statistic entrepreneur!
“Anyway, he tells me he is currently working out odds on the end-of-season managerial roundabout. His lowest odds are Steve Bruce moving to Fulham (or sightly longer to Wigan), Steve McClaren to Newcastle and another high-profile manager to Sunderland.
“I have no idea at all about all this. Except I suspect the boss moving to Sunderland won’t happen, especially if I have something to do with it!”
Brady does not explicitly say if the ‘boss’ in question is Allardyce, but she certainly gives a strong hint that it is.
If so, then it seems that the West Ham official wants the 60-year-old to remain at the Hammers for the foreseeable future.
Allardyce has done a truly brilliant job at West Ham, bringing the club from the Championship and making them competitive in the Premier League.
The problem is that the Englishman has not proven himself to be a manager who can take clubs to Europe.
West Ham have ambitions to feature in continental competition, and the question is whether Allardyce can take them there.