New Celtic sponsorship deal to help Deila in transfer market, says Lawwell

Celtic chief executive Peter Lawwell says the club's new sponsorship deal with New Balance will help Ronny Deila in the transfer market.

Celtic chief executive Peter Lawwell has promised additional transfer funds to manager Ronny Deila after the club struck a bumper new sponsorship deal with New Balance, with quotes published by the Celtic official Twitter account.

Celtic may have suffered a shock home defeat to St. Johnstone on Wedenesday night, but still lead the Scottish Premiership by six points.

Their stature appears to be an attractive proposition, with Boston-based manufacturer New Balance agreeing a five-year deal to supply the club's kits.

It's an unprecedented deal in Scottish Football, and further underlines Celtic's dominance north of the border - and chief executive Lawwell admitted that the additional finance will aid Deila - presumably in the transfer market.

Deila has been active in the transfer market so far for Celtic, bringing in the likes of Craig Gordon, Jason Denayer, Aleksandar Tonev, Wakaso Mubarak, John Guidetti, Stefan Scepovic, Stuart Armstrong and Gary Mackay-Steven in almost 12 months in charge.

Yet after defeat to Inter Milan in the Europa League, Celtic will be looking to improve their squad even more in the coming months, and the deal with New Balance - believed to be worth up to £6m per year according to the BBC - will provide him more money to spend, according to Lawwell.

It may also help Celtic keep hold of loanee Guidetti this summer, or possibly bring in a top defender to replace another Manchester City loanee, Denayer.

All things considered, the new deal appears to be a superb move for Celtic - and if Deila can benefit from it, then it's virtually perfect for the Bhoys.

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