Aston Villa manager Tim Sherwood has stoked the fire ahead of his side's midweek derby match against West Bromwich Albion after his comments in his press conference today.
Sherwood called West Brom a 'little club' just moments before stating how happy he was to be at Villa, who he said are 'massive'.
It is likely to be a remark which won't go unnoticed by Baggies supporters, who nearly saw Sherwood take charge at the Hawthorns after they parted with Alan Irvine earlier in the season.
"[It's a] good little club isn't it? It just wasn't right for me and wasn't right for them," he is quoted as saying by the Daily Mirror. "I am delighted to be at this massive club."
There is a feeling that Sherwood may have just done West Brom's team talk for them, with his rather disparaging comments sure to intensify the atmosphere.
The match is already a huge one for both clubs, as they look to climb up the Premier League table and away from relegation trouble, but this is sure to have provided Tony Pulis's men with extra motivation to win.
If the Baggies can claim the three points it would be a huge step towards confirming their safety, whilst it would put Villa firmly in the mire.
Sherwood's men are currently 19th in the Premier League table and only three points against their rivals will be considered a good result.