Crystal Palace co-chairman Steve Parish has said that manager Alan Pardew is someone who wants to win things, and is quoted in the London Evening Standard targeting a major honour by the end of the decade.
Pardew was appointed as Palace boss after the departure of Neil Warnock, with the side seemingly strengthening their position in the Premier League and looking to consolidate for next season.
He said: "Alan wants to win things. I'm incredibly pleased that Alan took on the challenge because he knows it's not easy. I'm impressed because there are a lot of people in football that wouldn't.
"He's come for the challenge and the job he feels we can do in rebuilding the club and getting it back to where it was when he played for it and hopefully taking it beyond that."
A lot was made of Pardew's decision to leave Newcastle United as down the years there had been team selections in the cup competitions that suggested a cup run wasn't the priority for the club or its chairman Mike Ashley, preferring solid league showings instead, whereas Pardew wanted to taste success.
However, Parish has shown an appetite to bring silverware to Selhurst Park, saying: "If you're comfortable in the division, there are things you can win. Hull were in the FA Cup final last year and did really well, there is the League Cup final too. That's what football is all about. It's all about glory.
"That would be the dream - in five or 10 years, let's try and put a piece of silverware in the cabinet. Let's create a lifetime of memories for the supporters that are around. That is the ambition.
"It's not going to be easy because everyone has the same ambition, but we are going to give it our best shot."
It may be hard to achieve, it may not even happen but it is important in any sporting club to have the ambition for glory, otherwise it simply doesn't materialise.
Pardew will have a burning desire himself to win a trophy having come so close to lifting the FA Cup with West Ham United when they played Liverpool in 2006, only to be denied by a stunning Steven Gerrard strike towards the end of normal time, and then on penalties in Cardiff.
From the outside it looks like one of the key differences between Newcastle and Crystal Palace in that Palace's ethos of challenging for honours in the future matches that of Pardew - who was famously part of the side that made it to the FA Cup final in 1990.
Given how difficult it is to win trophies, even for some of the more stellar and illustrious names in English football right now, the words from Parish are bold and should be applauded.