Aston Villa manager Tim Sherwood's straight-talking approach has already been evident, but question marks have to be raised with the way he is using the media.
Sherwood has been famed for his open approach to the press, but his desire to heap pressure on his Villa squad is more concerning than commendable.
The new boss has already spoken of the confidence problem that his side have, as reported by the Guardian, but Sherwood seems determined to consistently remind them how high the demands are around Villa at the moment.
The former Tottenham Hotspur manager spoke about pressure on his team after Villa were defeated this weekend and he repeated that statement in his press conference again today.
"The pressure should be on them already," he told a press conference reported on Sky Sports ahead of Villa's huge match with West Bromwich Albion in mid-week.
It is an interesting motivational technique, considering the fragile mentality that Villa's squad seem to be suffering with.
Whilst most managers in a similar situation would be looking to protect their team, Sherwood appears to have taken the opposite approach and the response he gets remains to be seen.
Villa's team could react to his comments and be more fired up, but it could seriously backfire.
The last thing Sherwood needs to do is damage their confidence any more and he is certainly taking a big risk by using his current media strategy.