Former Everton loanee is not progressing as was once expected.
Barcelona have a fearsome attacking trident of Lionel Messi, Neymar and Luis Suarez, and it would take a very special player to be able to break that up.
Gerard Deulofeu was once touted as exactly that type of player. After netting 18 goals for Barcelona B in 2012/13, the following summer he won the Golden Player award at UEFA's under-19 European Championship.
After a season on loan at Everton, he was this year farmed out to La Liga side Sevilla, but he is not showing the form required which would suggest he is ready to crack the Barcelona first team.
Spanish football pundit Guillem Balague was fairly blunt in his assessment of the 20-year-old, telling SkySports: "Deulofeu, meanwhile, is a very interesting case of someone who has got a lot of talent but doesn’t seem to have the mentality to take advantage of that talent. It’s a real disappointment."
Deulofeu has scored just one goal this season in La Liga, adding a further two in the Copa del Rey. His La Liga strike came back in September, and his last goal in the cup on January 8.
He has been more productive in terms of his creativity, providing 10 assists in 27 appearances, with three in one game early in the season in a 4-1 win over Deportivo La Coruna.
While he provided an assist in the weekend's 4-3 loss to Real Sociedad, Deulofeu has played 90 minutes only once in 2015, and has made a total of 10 La Liga starts.
It's not Barcelona breakthrough form, but all is not lost yet. It's just becoming apparent that it is time to pump the brakes on the hype surrounding him, and be more patient in waiting for him to blossom.