Southampton are enjoying a great season under Ronald Koeman, having moved forward from the Mauricio Pochettino era and the chairman has explained that the benefits for the club are widespread.
“In certain areas of the United States there’s people that think we’re a bigger club than Man United, because they’ve only been watching it on NBC, and NBC’s only had it two years,” said Krueger.
“They try to have fans rank us and stuff – they think we’re bigger!”
The comments are encouraging for the Saints in a number of different ways as the club looks to move forward and progress over the coming months and looking ahead to next season.
If the club can increase their appeal all over the world, it creates possibilities such as the opportunity to create new commercial agreements which will generate extra revenue streams for the club.
That in turn will create extra funds for Koeman to spend, which would be significant for Koeman as he tries to improve his squad if the club manage to qualify for the Champions League next season.
Krueger has also admitted that the Premier League is a growing market in the USA and his experience with the sporting market in North America will only stand to benefit the club’s immediate and long term growth.
The focus for the Saints remains the same; work hard and try to secure Champions League football for next season and if some positive knock on effects are created as a result, Krueger is a good man for the Saints to have in charge to take advantage.