De Fanti comments suggest Sunderland are struggling with their image

Sunderland Gates

Former Sunderland Director of Football Roberto De Fanti has listed a number of top players the club has recently missed out on.

Former Sunderland Director of Football Roberto De Fanti has suggested in the Chronicle that the club have struggled to attract their first-choice targets in the transfer market.

De Fanti tried to engineer a number of transfers during his time with the club, but the Black Cats were unsuccessful as targets headed elsewhere.

“We tried to get (Tom) Huddlestone, he went to Hull (City). We wanted (James) McCarthy, but he decided to go to Everton. We tried to get (Callum) McManaman but he stayed at Wigan (Athletic),” he said.

“We tried to get (Romelu) Lukaku, he went elsewhere.”

The comments suggest Sunderland are struggling with their image when it comes to convincing targets that they are the right club to be joining.

It’s difficult to judge the precise reason as to why that is, but it will be a concern for manager Gus Poyet looking ahead to the summer.

His only focus at the moment will be driving the side forward in the Premier League and reacting in the right manner to that defeat against Bradford in the FA Cup last weekend.

The best way for Sunderland to sell themselves in terms of transfers is to remain a Premier League club and to perform well over the rest of the season.

Fewer matches should help the manager to keep everyone fresh, which should make the side a little stronger moving from one match to the next.

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