Ronny Deila has told the Daily Express that he wants the club to become the first choice for any youngster playing football in the UK.
Deila has set out an aim for the Bhoys to become the best in the business when it comes to developing younger talent.
“We have to be the best at developing players. We have to build ourselves up so that every youngster in Britain wants to come to Celtic,” said Deila.
“Right now they might think, ‘Maybe we won’t go to Arsenal or Manchester United, we’ll go to Southampton because we will get a chance’.”
“We have to be like that. We have to be among the best in Europe.”
It’s an ambitious aim for the club, but one which could pay dividends if they get it right.
The best way to start could be to cement the club’s reputation as the best club in Scotland, which can be achieved through winning multiple pieces of silverware over the rest of the season.
The Bhoys have to compete and do well in Europe, because that should help change the idea that Scottish clubs are behind Premier League teams.
The side also has to work hard with the talented youngsters already at the club because keeping them is important.
The Scottish Herald has run a report claiming Jason Denayer wants to go back to Manchester City.
Convince him to stay and it’s a good example to other youngsters that Celtic is a good place for them to develop and play their football.
There’s no reason why the club can’t achieve Deila’s aim but it’s certainly not going to happen quickly.