Villa sit inside the bottom three after a defeat to Hull City last night, which followed a disappointing result against Chelsea from last weekend.
Collymore feels it’s time for the club’s owner Randy Lerner to sell up at a reduced price so the club can move forward.
“If you can sell, and stay a very wealthy man by dropping the asking price, then please do that, to ensure that the club can start to move forward with some belief and purpose rather than the negative, stale atmosphere,” said Collymore.
His comments seem to be based on a belief that Lerner is not fully committed to the Aston Villa cause, partly resulting in the club’s current position.
He has grounds for that belief with a report in the Daily Telegraph from September last year suggesting that the American was looking to sell the club.
Aston Villa are in real danger of dropping out of the Premier League and into the Championship, which would be a real setback for the club in terms of their development and their future.
There’s not a great deal to be positive about at the club right now and Lerner needs to front up if he’s not thinking about moving on short term to show fans that he cares about the club’s immediate fortunes and his relationship with supporters.
Whether Lerner will adhere to Collymore’s advice remains to be seen.