Sheffield Wednesday have today confirmed that striker Gary Madine has joined Championship rivals Blackpool on loan until the end of the season.
Yet after some off-field misdemeanours, Madine's impact at Hillsborough has been damaged, and he ended last season on loan with former club Carlisle.
This term, Madine has been a backup to the likes of Atdhe Nuhiu and Stevie May, before a productive loan spell with Coventry, where he scored five goals in 13 games for the Sky Blues.
Now, Madine is off out on loan again, this time joining Blackpool until the end of the season with the Tangerines desperate for a hero in their fight for Championship survival.
Ultimately, Wednesday's signing of Will Keane and Sergio Bus last week were always going to have an impact on Madine's future at Hillsborough, and now he may have played his last game for Wednesday considering that he's out of contract at the end of this season.
Fans took to Twitter to discuss the move, with some saying he deserved more of a chance this season, and others suggesting that it was best that he left the club.
Here are reactions from Sheffield Wednesday fans after Madine's move to Blackpool...
If Madine had played as much as Stevie May I can almost guarantee he would have scored more #swfc— Reece Shaw (@ReeceSwfcShaw) February 10, 2015
Good luck Gary Madine at Blackpool. That will be the last time we see him in a blue & white shirt. Thanks for the promotion season #swfc— Nick Wallace (@nwallaceowl) February 10, 2015
Good luck to Gary Madine,best for both parties and fresh start for him,never had the luxury of playing a long run of games like others #swfc— JOHNO (@AdamJohno76) February 10, 2015
Madine helped us get promoted, but didn't reach the level that was required in the championship #swfc— James Hible (@JamesHible) February 10, 2015
Genuinely believe Madine will come good in C'ship at some stage; same level Stevie May showing at the minute. Still time to improve. #swfc— Fire_Drab (@Fire_Drab) February 10, 2015
Hope Madine does well. Had one golden spell for #swfc but badly let club (& himself) down off pitch. Needs to wise-up before it's too late.— Richard Fidler (@richardfidler) February 10, 2015