Harley-Davidson promotes new CEO

Harley Davidson

Harley-Davidson appointed Matt Levatich as its new CEO, effective May 1. He will replace Keith Wandell, who is retiring.

Many had credited Wandell with steering a resurgence for the brand. Since taking over as CEO in 2009, the company's stock has seen about a 200 percent increase (from about $21 to more than $62).

During Wandell's time as CEO, Harley generated more than $300 million in annual savings and grew international markets, the company said in a press release.

"We have accomplished a lot to reposition Harley-Davidson for a bright future," Wandell said in a press release, "and the most important achievement has been the development of great leaders at all levels of the organization. Our executive team has been integral to the creation and execution of our strategy and assuring a strong company going forward."

Wandell had been the first Harley CEO to be recruited from outside the organization since 1981, according to the company's website.

Levatich is currently the company's president and COO.

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