How Tottenham Hotspur took a leaf out of Paris Saint-Germain’s book on transfer deadline day

Tottenham Hotspur’s announcement of Harry Kane’s new contract on transfer deadline day was a masterstroke.

Tottenham Hotspur announced on Monday that Harry Kane has signed a new contract.

Reports have been circulating in the British media of a new deal for the England Under-21 international striker for quite some time, with The Mirror claiming in January that Spurs will reward him with an improved contract.

It was nothing more than what Kane deserved, and it did not come as a surprise that Tottenham gave a new five-and-a-half-year deal which will see him remain at White Hart Lane until June 2020 at least.

What is interesting is that Tottenham announced the deal on transfer deadline day. Spurs could have announced it on any other day, but they did it on such an important and busy day in football.

And that was a masterstroke.

Kane has been one of the most talked-about players in English football and has been one of the best young players in the Premier League so far this season.

The striker signing a new deal hit the headlines and put Spurs in the news rightaway. So much so that Tottenham legend and BBC’s Match of the Day presented Gary Lineker claimed on social media app BreatheSport that it was the signing of the January transfer window.

Except it was not a signing, but the way it came out in the media it surely felt like one. Tottenham had grabbed the headlines on football’s busiest day.

One can draw parallels between Tottenham’s announcement of Kane’s new contract and Paris Saint-Germain declaring the signing of David Beckham.

Back on January 31, 2013, French giants PSG announced that they had recruited footballing icon Beckham.

The former Manchester United and Real Madrid star was a free agent at the time, which meant that PSG could have signed him on any day. However, PSG unveiled him on deadline day and stole all the headlines.

Just as Tottenham did with Kane’s contract announcement on Monday.

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