The son of West Ham co-chairman David Sullivan posted the following message on the social networking site just minutes before the January transfer window closed on Monday.
Sadly despite trying to do 8 deals today everyone has collapsed in the last 2 hours and are now unlikely to do any business— Jack Sullivan (@jsullivanwhu) February 2, 2015
Sullivan’s message clearly revealed that West Ham were desperate to add to their squad on deadline day, but they ultimately failed.
Former West Ham United goalkeeper James has now suggested that Sullivan should not have posted the message.
“That’s a lot of players to bring in (eight), a lot of them were developmental players, or up and coming players, weren’t they?” the 44-year-old BT Sport’s Football Tonight show on Tuesday evening.
“You know when your club has failed to bring in eight players and you look around and think: 'Was it me who was going?' I don’t think it’s a good message to send out.”
Was Sullivan wrong?
One suspects that Sullivan was only trying to send out a positive message to the West Ham fans.
The transfer deadline day is very busy in England, and he was probably trying to reassure the club’s supporters that the officials were doing all they could to sign players.
From that perspective, Sullivan’s actions can be justified. After all, the fans deserve to know from club officials what is going on during such a busy and what can often be a confusing period.
Will Sullivan’s message affect West Ham players?
As James suggests, it could affect some West Ham players and make them wonder whether they have a future at the club.
However, signs that a club are looking for one’s replacement could also motivate one to step up one’s game.