Leeds played Huddersfield on Saturday afternoon, and came away with a valuable 2-1 win thanks to late winner from striker Billy Sharp.
Manager Neil Redfearn is now looking to land another blow on his Yorkshire rivals by targeting winger Lolley ahead of tonight's transfer deadline.
Leeds have been considering a move for a number of wingers in recent days, with the Yorkshire Evening Post suggesting that the Whites were looking at Millwall's Martyn Woolford and Rotherham's Ben Pringle.
However, the Daily Mail suggest that Lolley is now their top target given that the winger, who can also play up front, has slipped down the pecking order under manager Chris Powell at the John Smith's Stadium.
The 22-year-old made his name in non-league football, hitting 88 goals in 83 games for Littleton, and after nine goals in 21 games for Kidderminster - including the winning goal in the FA Cup shock against Peterborough United - he earned a move to Huddersfield.
With no starts to his name this season and just the one goal in a League Cup game, Lolley is little more than an afterthought under Powell - and Leeds are looking to swoop.
Redfearn's assistant manager Steve Thompson worked with Lolley at Huddersfield and may look to reunite with him at Elland Road.
With deadline day upon us, keep an eye on this potential move as Leeds target Lolley to finally add a winger to the ranks.