How other Premier League sides should learn from West Ham's Teddy Sheringham

The West Ham coach has revitalised his side's finishing.

A huge part of West Ham United's success so far this season has been a marked improvement in front of goal.

Last term, the Hammers scored just 40 goals in 38 Premier League games. This time around, Sam Allardyce's men have already scored 35 in 22.

No one factor can ever solely account for a side's good form, of course, with superb summer transfer business changing West Ham's fortunes completely. But the hiring of Teddy Sheringham as a forward coach has certainly had a positive impact at Upton Park.

"That's what we've been doing in training with Teddy - a lot of finishing and following-up," forward Andy Carroll said of Sheringham recently. "That is just another one of his sessions which happens, with Enner Valencia shooting and me following in and I had a little tap-in."

And the statistics show just what a transformation Sheringham has carried out

 2013/14 Goals/ShotShots On Target/Shot
West Ham 9% 29%
 2014/15 Goals/ShotShots On Target/Shot
West Ham 12% 32%

Indeed, Opta data shows the improvement in West Ham's finishing in front of goal. The margins may look small but, last season, with the east London side converting only nine per cent of their chances, Allardyce's men were far down the Premier League table in terms of their shooting accuracy.

This campaign, however, West Ham's three per cent increase sees them fourth in the standings - joint with Manchester City.

Other top-flight sides could stand to learn from the hiring of a proven goalscorer as a member of their backroom staff. Inflexibility - and manager ego - only stands in the way of success.

“It’s not a case of needing to bring in another coach, a defensive coach or anything like that,” Liverpool boss Brendan Rodgers was quoted as saying by the Liverpool Echo earlier this season.

In his case, it looks like a stubbornness - an unwillingness - to look to others. That's something that will hold any club or manager back. But not West Ham. The results speak for themselves. Only Chelsea, Southampton and Manchester United have bettered West Ham's goals per shot ratio this season - champions Manchester City are level...

 2014/15 Goals/ShotShots On Target/Shot
Chelsea 14% 38%
Southampton 13% 35%
Man Utd 13% 36%
West Ham 12% 32%
Man City 12% 33%
Arsenal 11% 35%
Tottenham 11% 33%
Everton 11% 35%
C. Palace 10% 33%
Swansea 10% 30%
Newcastle 9% 31%
Liverpool 9% 32%
Hull City 9% 28%
Sunderland 8% 31%
Burnley 8% 27%
Leicester 8% 30%
Stoke 8% 25%
West Brom 8% 29%
QPR 7% 27%
Aston Villa 5% 26%

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