Tottenham Hotspur must qualify for the Champions League to become a top ten richest club.
Tottenham Hotspur were named 15th in the Deloitte Football Money League when the latest financial updates broke yesterday.
Spurs find themselves behind Manchester United, Manchester City, Chelsea, Arsenal and Liverpool, dropping two places from their previous position of 13th.
There is one way Spurs can move forward and break into the top ten; qualify for the Champions League.
The European tournament is now so important to clubs in terms of advertising and sponsorship deals as well as the extra revenue, which comes in the form of cash from broadcasters all over Europe.
Qualifying for the Champions League should improve Tottenham’s finances considerably and with Daniel Levy as chairman, they should do well out of renegotiating current agreements with their commercial partners.
Spurs would also benefit in terms of the players they could attract to the club.
On the one hand, they’d have to spend big to sign new players who would help them in the Champions League, but on the other, that opens up more external opportunities such as selling merchandise and other products.
Spurs do have a couple of avenues into the Champions League this season and it will be interesting to see how they prioritise as the season goes on.
The club are well placed to compete for the top four in the Premier League and they will also have an opportunity to qualify for the tournament next season if they win the Europa League.
Either way, Spurs are in good shape for a European place next season, which could transform their position, with a new stadium also to come in the near future.