Sunderland striker Danny Graham has seemingly been handed a chance to impress back at the Stadium of Light since returning from a loan spell with Wolverhampton Wanderers, but it could be that Gus Poyet is using a clever marketing ploy.
Graham has never looked capable of representing Sunderland since his move from Swansea City back in 2013, but Poyet appears to be reconsidering his stance on the striker's future.
The 29-year-old has played in the side's last two games - against Liverpool and Tottenham Hotspur - having previously not been seen since September.
It is a drastic change of opinion from Poyet, who had seemingly ruled out any chance of Graham coming back into contention on Wearside by loaning him out earlier in the campaign.
However, rather than it actually being a chance for Graham to force his way back into the Sunderland squad, Poyet could be trying to put the striker in the shop window.
Interest in Graham is at an all-time low because of the striker's scoring record over the past two years, where he has scored just eight goals in 45 appearances and they have had real difficulty selling him.
The hope, therefore, could be that Graham's inclusion in a few Premier League matches will remind potential suitors of his quality.
The Gateshead born striker has previously been a threat in his career, but he seems to have lost his goalscoring touch more recently and whoever he ends up at will have a job coaxing his best form out of him.
Sunderland were said by the Hartlepool Mail to be looking for £1 million fee for Graham in the summer and their chances of landing that sort of sum look limited now.
A Premier League goal could change that though, and Poyet may be playing a clever game to try and drum up interest in his faltering striker rather than genuinely offering him an opportunity to force his way back into the team.