The Nigerian striker, 26, joined the Baggies in a stunning, club-record deal from Dynamo Kiev in the summer, but has failed to make an impact in English football, scoring just twice in 15 appearances in all competition.
After limited opportunities under former manager Alan Irvine, Ideye now looks like he could leave the Hawthorns under new boss Tony Pulis.
Pulis has already refused to rule out a move away for the striker, and amid reported interest from Newcastle and Sunderland, it seems like a deal could be on the cards.
The Birmingham Mail suggest that whilst West Brom are more than willing to cut their losses and sell him on this month, they will reject any bids to take him on loan.
Pulis needs funds to strengthen his squad ahead of what is likely to be a relegation battle, and a loan exit for Ideye wouldn't help him bring anyone in.
It's a disappointing but ultimately predictable fall for Ideye, who always looked like being an overpriced signing back in July when the Baggies landed him.