Why Liverpool's standing in the money league should improve in the future

Liverpool Anfield Road Paisley Gateway

Liverpool moved up three places in the Deloitte Money League for the revenue recorded during the 2013/14 season.

The financial results released over night by Deloitte see Liverpool climbing into the top 10 of the money list for the 2013/14 season. 

It was a memorable season for Liverpool but the revenue of £255.8 million should see an increase next season. 

The Reds were on television a lot last season during a fresh campaign when it came to the TV deal - a more lucrative deal with BT Sport broadcasting Premier League football for the firs time. Their title challenge saw them televised for nearly all of their games during the second half of the campaign. From March onwards, you could sit at home and not miss a kick [so long as you had a subscription to both Sky and BT].

But last season saw a Liverpool side that wasn't in Europe and was knocked out in the early stages of the League Cup, and exiting the FA Cup at the third round stage.

Less games means less matchday revenue. That is one of the reasons the number should improve. Extra games in both the Champions League and League Cup will provide more gate receipts [admittedly the Champions League is the far more lucrative of the two].

Then there is the prize money that will come from being in the group stages of the Champions League and if the club could manage to get a good run going in the Europa League, that is also bound to bring its financial advantages.

What would be interesting to see is the effect that winning something like the League Cup has on the club. The Reds do have a difficult semi-final second leg to play at Chelsea, with the sides level but the potential merchandising that could happen on the back of it could prove lucrative. 

The Reds are still in contention for the Champions League places and that is proving to be a very tight race so are likely to be featured on TV during the closing stages of the season. 

Then there is going forward further than the end of this season and next. The redevelopment of the club's Main Stand could mean an increase on the 19.94% of their revenue coming from matchdays, while a sponsorship deal for the stand has yet to be ruled out. 

Liverpool have climbed back into the top 10, and with the cash cow of the Premier League getting ever so bigger, combined with the progress the club seems to be making both on and off the field, one would expect that position to be consolidated in the near future.

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