Garry Monk has said in the Daily Mirror that Bafetimbi Gomis will be going nowhere unless he proves himself worthy of a high-profile switch elsewhere.
Crystal Palace have been linked with a January approach for Gomis, with The Guardian suggesting that they are plotting a big-money bid.
Monk has, however, warned those casting admiring glances in the direction of the Liberty Stadium that he has no intention of sanctioning sales.
He has already seen Wilfried Bony offloaded to Manchester City, but has no qualms about that deal as the Ivorian forward proved himself deserving of a switch to side pushing for Premier League and Champions League honours.
Monk says Gomis will have to tread a similar path if he wants out of South Wales, with Swansea looking for him to step into Bony’s shoes and become the focal point of their attack.
He said in the Daily Mirror: “If there is an important player for the club and we do not want them to leave, the power lies with the club.
“There has to be a balance. Players may want a move but the only way they can do that is to perform well for Swansea City and have the right attitude.
“Wilfried Bony is a perfect example. He may have thought he could move in the summer and it did not happen. But he did not sulk and he continued to play and train brilliantly. That is how it should be.
“Players may want to go to other clubs, but they have to do it first for us and any deal has to be in the best interests of Swansea City.”
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Bony was a 20-goal-a-season striker during a productive spell at Lyon, but is yet to scale those heights in England.
The 29-year-old has mustered just one Premier League goal and four in total during the 2014/15 campaign.
He will point to the fact that he has started only 10 games, though, with 11 of his appearances this term coming from off the bench.