Gold, co-chairman of the Hammers alongside long-term business partner David Sullivan, told fans earlier this week that the club were looking to bring in top players during a statement, as reported by talkSPORT.
"Our aim is to bring in more world-class players that can play in the 'West Ham Way'," the statement read. "We have broken the club's transfer record twice in the last three years and we will continue to make significant funds available to strengthen the playing squad this summer as we build a team that will befit our new home.
"We will also endeavour to hang onto our best players as, too often in the past, previous Boards have sold our most promising players."
The comments will spark rumours over which world class players could arrive at the club ahead of the move to the Olympic Stadium in 2016, which is seen as the dawn of a new era for the Hammers, especially with the club heading in the right direction under manager Sam Allardyce.
Fans will arguably believe that midfielder Alex Song fits in that bracket since joining from Barcelona on loan in the summer, with the Cameroon international turning in a number of excellent displays at Upton Park.
Yet the 27-year-old is only on loan with West Ham, and a permanent deal could be very costly considering his performances this term – but, if Gold wants to bring top players to the club, he must also be willing to pay top prices.
Manchester United's Darren Fletcher was recently touted as a possible target by Sky Sports, but he isn't the calibre of player to bring fans flocking to the Olympic Stadium.
However, reports from the Daily Mail earlier this month suggested that West Ham were lining up a move to re-sign Carlos Tevez as their marquee signing for the big stadium move.
The Argentine, 30, joined West Ham in 2006 from Corinthians in a highly-disputed third party deal involving agent Kia Joorabchian, but amid the controversy over his shock arrival at Upton Park, he went on to become a hero in claret and blue.
Seven goals at the end of the 2006/07 season saw Tevez virtually rescue West Ham from relegation single handedly, and whilst he played just one season for the club before moving on to Manchester United, Tevez remains a revered figure for Hammers fans.
The striker returned to Upton Park earlier this season, with Argentina facing Croatia in an international friendly, and he admitted that he still loves West Ham in an interview with the club's official website.
His contract with Juventus conveniently expires in 2016, which would leave him open for a free transfer or cut-price move ahead of that, and whilst Boca Juniors – another of Tevez's former clubs – believe he will sign for them, West Ham have to be in the mix to land him.
It would be an ambitious move and possibly dependent on whether West Ham qualify for European football this season, but if Gold is serious about bringing in world class talent, then Tevez has to be at the top of his wish list considering his existing affinity with the club.