The former Villa forward has called on the club’s current owner Randy Lerner to make a gesture to supporters by dropping his asking price for the sale of the club, which would allow all parties concerned to move on.
“Randy Lerner needs to cut his losses, sell the club for £100 million, maybe even sub £100 million and look for investment into the football club,” Collymore is quoted as telling talkSPORT.
“It is totally unacceptable for a club of the size and history and tradition of Aston Villa Football Club to be battling relegation in the Premier League every year. Simply not good enough.”
Villa find themselves in the bottom half of the table in 15th place on 22 points.
The club have been shrewd with their spending in the last couple of seasons and there doesn’t seem to be any sign of big money arrivals coming in before the end of the current transfer window.
There are areas, which need to be improved such as the attack, which has only scored 11 goals so far this season, leaving the club with the record of worst attack in the division.
Collymore seems to suggest that the necessary investment, that would allow the club to be a bit more active in the transfer market won’t happen while Lerner is in charge.
Therefore, it’s arguable that until he’s moved on, Villa could find themselves in a repetitive cycle which is difficult for them to get out of under their current stewardship.