West Brom chairman Jeremy Peace reiterates he will not sell Saido Berahino

Saido Berahino Albion

West Bromwich Albion chairman Jeremy Peace says the Baggies have no intention of selling forward Saido Berahino.

With rumours still swirling over the future of striker Saido Berahino, West Bromwich Albion chairman Jeremy Peace told the club's official website that he has no intention of selling his prized asset.

"I said in the autumn that the club had no interest in selling Saido and that remains the case," said Peace. "Unless Tony [Pulis, West Brom manager] decides otherwise, the view will surely be that he is far too important to us to consider trading. His goals are capable of keeping us in the Premier League and would be hugely difficult to replace."

"I wanted to take this opportunity to clarify the position and the club’s thinking to our supporters now that Saido can put this unhappy chapter behind him. Saido has been here from a very young age and he must realise how everyone at West Bromwich Albion has nothing but his best interests at heart," he added.

Berahino, who was called up to the England squad back in November, has scored 14 goals in all competitions, and at just 21, he's attracted plenty of interest.

Recent reports from the Daily Mirror and The Telegraph have linked Liverpool and Tottenham with moves for Berahino respectively, with managers Brendan Rodgers and Mauricio Pochettino both needing attacking reinforcements this month.

However, new manager Pulis will be wanting to keep Berahino at The Hawthorns as the Baggies try to stay in the Premier League, with the Burundi-born attacker clearly the most dangerous player in the West Brom squad.

A January deal looks increasingly unlikely, but it wouldn't be surprising to see the speculation ramp up again at the end of the season if Berahino impresses. 

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