The Frenchman was introduced with West Ham 1-0 up but he quickly scored a goal of his own before Sam Allardyce’s men ultimately ran out 3-0 winners.
In response, the West Ham supremo wrote, “He looks better when he comes on as a sub.”
Amalfitano has made 18 appearances since arriving at Upton Park, scoring three goals and providing two assists in that time. But he has rarely played for an entire 90 minutes and recently he has been used as an impact arrival.
So could West Ham have found a new super-sub? It appears Gold has that feeling, and anyone who saw the player’s contribution at the weekend may well agree.
The trick now, for West Ham and for Amalfitano, is to see if he can perform like that for an entire match…