Steve Froggatt has told the Birmingham Mail that a man finding regular minutes hard to come by at Liverpool would make the perfect January addition for West Bromwich Albion.
The England international has struggled to make the desired impact at Anfield after completing a move to his boyhood club last summer.
He was able to prove himself as a top-flight frontman at former employers Southampton, though, with those efforts earning recognition from Three Lions boss Roy Hodgson.
Liverpool may be reluctant to let him go as they are hardly blessed with free-scoring talent at present, but Froggatt feels Tony Pulis should be at the front of the queue if the transfer door is opened.
He said in the Birmingham Mail: “He (Pulis) will know exactly who he’ll want to bring to the football club. Lambert is definitely a Tony Pulis player, a big, strong striker who can hold the ball up and can score goals as well.
“It hasn’t happened for him at Liverpool but he was terrific at Southampton.”
Froggatt added on how Lambert would fit into Pulis’s plans: “The one thing I like about what he’s come and done is he has changed the system. He has gone with two up front.
“When you are at home and not scoring many goals... chuck a couple up front and then try and go from there.”
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Lambert has made 22 appearances for Liverpool this season, but has mustered just two goals.
Only one of those has come in Premier League competition, with Brendan Rodgers preferring to use him as an impact option off the bench.
Raheem Sterling has even been picked ahead of him as a striking option over recent weeks, which may suggest that the time has come for a 32-year-old forward to seek a new challenge.