Stick or twist, that is the poser facing Sean Dyche during the January transfer window.
The Burnley boss has at his disposal one of the finest young forwards in English football, with Danny Ings showing himself to be a striker of Premier League class.
The England U21 international helped to fire the Clarets to promotion last season and has carried on where he left off among the elite.
His six efforts so far have helped to keep Burnley’s head above water – just – but they now face a tricky decision regarding his future.
Several top-flight rivals are said to be keeping a close eye on his situation - Tottenham Hotspur, Newcastle United and Southampton are all in the mix according to the Daily Mirror - with it common knowledge that his current contract is due to expire in the summer.
Dyche has suggested that he is prepared to run the risk of seeing that deal expire and let Ings leave for a compensation fee in the summer.
Is that the right approach?
The figures being mooted during the current window would allow Burnley to reinvest at a stage of the season where their fate remains squarely in their own hands, with there still 17 games to come.
If, as reports suggest, someone out there is willing to put £8million-plus on the table, the Clarets would be brave to turn that down.
They would be brave to accept, as they will be acknowledging that their top marksman is moving on, but sometimes you have to make tough decisions for the benefit of the greater good.
If they can sell Ings and bring in at least two alternatives, that could be a better option in the long run.
There is no guarantee that Ings will maintain his current form, especially if results take a turn of the worse, or that he can steer clear of injury.
Were he to be ruled out, Dyche would find himself alarmingly short on cover – even with Ashley Barnes impressing and Sam Vokes back from injury.
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Snapping up a couple of proven performers from afar would aid his cause, with it possible that they could look to the Championship and offer a top marksman at that level an opportunity to step up in class.
Such a move would also be a shrewd long-term investment, with Burnley able to plan for life in and out of the Premier League.
If they can bring in players on lengthy deals, they will benefit from their services for the foreseeable future.
If they keep Ings, regardless of whether he helps to keep them up or not, he will move on in the summer and leave them with a striking void to fill with less money in the bank than they could make at present.
Over to you, Mr Dyche. Good luck.