The Tottenham Hotspur winger simply has to start, even if his future lies away from White Hart Lane.
Aaron Lennon is in limbo right now.
The Tottenham winger has been heavily linked with a January exit without any obvious movement looking apparent yet.
And, after being given a chance to impress by boss Mauricio Pochettino recently, he finds himself back in the shadows, with Andros Townsend starting in his stead for the north London side.
In their treatment of Lennon, though, Spurs are making a big mistake. Whether you consider it a mere trivial fact, former Tottenham chairman Alan Sugar rates Lennon rather highly and urged his ex-club to start him earlier this season.
Lord Sugar was right. The 27-year-old must start right now: for two key reasons.
Whether in the FA Cup tonight or in the Premier League this weekend, Lennon needs to be given another chance to shine. For, even if his long-term future lies away from White Hart Lane, the pacy winger would still offer far more than Townsend at present, a man whom fans have completely lost patience with, it would appear.
Townsend was anonymous at Crystal Palace and, even if Pochettino doesn't trust Lennon to move mountains, the winger will find it incredibly easy to better Townsend by doing the absolute minimum required of a professional footballer.
The second reason Lennon has to start, meanwhile, is because of the simple notion of the shop window.
As with Emmanuel Adebayor, how can Spurs persuade potential buyers to take the 27-year-old off their hands if he never gets a game for the north London club?
Adebayor may be a separate case - his on-field presence appears destabilising for Pochettino's men - but Lennon's isn't like that. The winger needs to start for Tottenham - either tonight or this Saturday.