The Argentina international has provided his backing to the 1 in 11 campaign, which aims to support underprivileged children.
Global superstar Lionel Messi has been in the news this week due to a reported bust-up with Barcelona head coach Luis Enrique after being left on the bench for his side’s 1-0 defeat to Real Sociedad last weekend.
The Argentina international’s club future has been a major talking point as a result, with Premier League teams, namely Chelsea, reportedly lining up multi-million bids to try and tempt the star to England.
However, with Messi returning to the Barca line-up to face Elche in the Copa del Rey in midweek, the star has distanced himself from speculation by lending his support to a charitable cause.
The four-times Ballon d’Or winner has become an ambassador for the 1 in 11 campaign, which aims to provide support to underprivileged children all over the world.
The new venture hopes to help young people achieve their ambitions through sport and education and is given its name due to the number of children across the globe that cannot go to school.
The 1 in 11 campaign has been founded due to joint work by Unicef, FC Barcelona Foundation and Reach Out To Asia, with fellow global sports star Serena Williams also pledging her support.
Messi was quick to point out the importance of helping underprivileged people, putting the importance of football into perspective.
“I'm supporting the 1 in 11 campaign because I believe every child has the right to fulfil their potential and realise their dreams,” The Daily Mail quote Messi as saying.
“Education is fundamental to this, but millions of children across the world are out of school and not getting the start in life they are entitled to.
“I believe that through sport we can teach values of respect, teamwork and effort, and ultimately inspire children to attend and stay on in school, so they will receive the quality education which will equip them with the skills they need for life.”
All eyes will be on the Vicente Calderon on Sunday when Barcelona travel to face Atletico Madrid in a clash that will surely play its part in the La Liga title race.