Alan Pardew has little time to waste as the new Crystal Palace manager, and needs to assess his squad quickly in order to make the most of the January transfer window.
One thing is sure though; Palace need to sign a striker. Whilst Dwight Gayle and Fraizer Campbell have flashed goalscoring ability this season, it's been too inconsistent, and landing a target man figure to play alongside one of them appears to be on Pardew's wish list.
A big money move to sign Swansea striker Bafetimbi Gomis has been speculated this week, but the Swans are unlikely to let their summer signing leave with Wilfried Bony not only going to the African Cup of Nations, but also seemingly on the verge of a move to Manchester City.
The only other player linked with a move to Selhurst Park this week is Liverpool's Rickie Lambert, who only joined the Reds from Southampton last summer.
Lambert, 32, rejoined his boyhood club after hitting 117 goals in 235 games for Southampton, and was seen as the man to add a different, more direct element to Brendan Rodgers' side.
Yet so far, Lambert has struggled to make an impact, making just five starts and scoring only one goal - which was, ironically, against Crystal Palace.
It was believed that Pardew wanted to either take Lambert on loan or pay £4m to take him to Selhurst Park, but according to the Liverpool Echo, that won't be happening.
They suggest that Liverpool want to keep Lambert as that 'plan B' kind of striker who they can knock it long to if they are chasing the game.
That particular tactic hasn't reaped any rewards so far this season, but if true, Pardew will have to look elsewhere for his physical striker.