As everybody knows, the Reds will lose Steven Gerrard to MLS side LA Galaxy when his contract at Anfield expires at the end of the season - and having lost another big name player last summer in the form of Luis Suarez, there is a desire to bring in a player to excite the fans.
Rodgers is quoted, saying: “Last season, after nearly winning the league and qualifying for the Champions League and playing a game that excited people, we were in a great position to attract a high level of player.
“We have to believe that the status of this club and the idea that the club moving forward will make players still want to come here. The team has changed and the players have changed but the great name of Liverpool is still the same. For a lot of players it’s two things – game time and money, simple as that. That’s the way of the modern game – how often are they going to play and money that they’ll earn.
“There are cases when players will forfeit the financial side to come to a project that they feel they can play a big part in. It’s difficult of course because players will opt, for whatever reason, to go elsewhere. Some may prefer to go to Spain, some to London. But you just have to keep working and finding the players who can make you the best you can be."
The Champions League evidently helps sides attract higher quality players, but there also has to be an effective transfer policy in place. The one at Anfield has been criticised lately.
The majority of Liverpool's summer signings have been players who are young and could potentially have a good resale value in a few years time once they have been developed - which means the likelihood of the Reds potentially signing a known player at the peak of his powers in the summer are slim.
Furthermore, there is something to be said for financial muscle and being prepared to pay the big wages to get the players they want. Liverpool supposedly didn't land Wilfried Bony because of wage demands despite being in the Champions League.
One only has to look down the East Lancs Road at Manchester United. They may not be in the Champions League but they have proved they can land some of the top names like Radamel Falcao and Angel Di Maria. It may be because of the name [Liverpool's names is still well regarded as well], but they were prepared to pay the top wages and top fees for proven talents. That's something Liverpool don't seem prepared to do at the moment, certainly not just to bring a player into the club.