West Ham's academy has produced some of the finest English players in recent years, with Rio Ferdinand, Glen Johnson, Michael Carrick, Frank Lampard, Joe Cole and Jermain Defoe all crafting their trade with the Hammers.
The most recent crop of youngsters may not have dazzled with Jack Collison, Junior Stanislas and Zavon Hines all now in the lower leagues, but James Tomkins and Mark Noble remain regulars in Sam Allardyce's side having come up through the ranks.
Now, the next generation looks to be promising. Oscar Borg has been dubbed as the next Gareth Bale, whilst defender Reece Burke attracted interest from some of the biggest clubs in England before staying at Upton Park.
It seems that another defender is set to make the same step, with reports suggesting that defender Reece Oxford is set to pen a new contract with the Hammers.
Talks have been ongoing for some time, but with Oxford's current deal set to expire at the end of this season, West Ham appear to have struck a deal according to the Daily Mail.
Oxford was on the bench for the Capital One Cup tie against Sheffied United earlier this season when he was just 15, and his athletic nature has earned comparisons to former Hammers star Ferdinand, who was sold to Leeds for £19m by West Ham in 2000.
It's something of a coup to see off interest from some of the top teams in England, and if Oxford can come anywhere close to the career of Ferdinand, then West Ham really will have a star on their hands.