Kickstarter crowdfunding in 2014: $529m of pledges from 3.3m backers

Kickstarter Thanks A Billion

Kickstarter projects attracted $529m (£347m) of pledges from 3.3m people in 2014, according to the crowdfunding website’s end-of-year roundup.

22,252 projects reached their funding goals on the site that year, with music and film/video the two categories with the most successfully-funded campaigns – 4,009 and 3,846 respectively.

However, it was technology that was the biggest category on Kickstarter in terms of dollars pledged: $125m over the course of the year, ahead of design ($96.7m) and games ($89.1m) projects.

The overall figures represent new records for Kickstarter. In 2013, the site recorded $480m of pledges from 3m people, including 19,911 successful projects. In 2012, Kickstarter generated $320m of pledges from 2.2m backers, with 18,109 projects reaching their funding goals.

In the roundup for 2014, Kickstarter noted that 2.2m people – two thirds of its pledgers – backed a project for the first time in 2014. However, it added that more than 773,000 backed more than one project, over 71,000 backed more than 10, and 1,125 people backed more than 100.

American author and educationalist LeVar Burton had the most popular Kickstarter campaign in terms of backers in 2014, with his relaunch of children’s learning brand Reading Rainbow attracting nearly 106,000 backers.

Other prominent projects in 2014 highlighted by Kickstarter include the Coolest Cooler drinks cooler; musician Neil Young’s Pono Music digital music player; TV-to-film project Blue Mountain State: The Movie; video game Kingdom Come: Deliverance; and sleep-tracking gadget Sense.

Kickstarter remains the most high-profile crowdfunding service, despite competition from direct rivals like Indiegogo, and more sector-specific sites like PledgeMusic, Patreon and Unbound.

According to Kickstarter’s overall statistics, since its launch in 2009, the site has attracted nearly $1.5bn of pledges, and has successfully funded more than 76,900 projects.

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Powered by article was written by Stuart Dredge, for on Tuesday 6th January 2015 08.54 Europe/ © Guardian News and Media Limited 2010