If reports are to be believed - and they are certainly widespread in nature - Swansea City striker Wilfried Bony will soon become a Manchester City player.
One quoted fee for the Swans forward is £30 million - a sizeable pricetag but certainly not one beyond a number of Premier League budgets.
And the simplicity of the deal is striking. Manchester City need an extra striker. Bony is available. The Premier League champions appear to have made the move and the Swansea forward will switch allegiances once the money is paid.
Why, then, has it been so hard for Liverpool to capture the goalscorer they so badly needed this season?
Money doesn't grow on trees and good strikers are hard to find. But, in Bony, Liverpool had a good striker that, as Manchester City have shown, was quite available. Swansea look willing to let him go for the right fee and the Reds could have swooped ahead of anyone else in August.
Bony for £30m is put into perspective when you consider the fact that Liverpool splashed £36m combined on Mario Balotelli and Lazar Markovic (perhaps still a good player but very, very expensive). Even Adam Lallana, their best signing of the summer, came at a cost of £25m.
Instead of buying for the future, however, Liverpool should have bought for now.
And nor is this the first example of its kind this season, of course. Loic Remy underwent a medical at Liverpool and yet ended up at Chelsea. Yes, the Frenchman clearly has fitness issues - but he has still scored several goals for the Blues already.
Right now, that's the difference between top sides like Chelsea and Manchester City. When they need a striker, they go in and get them.
Liverpool, though, either fail to move or move for the wrong player. And that might just be why Chelsea and City are joint-top of the Premier League, with the Reds floundering in the standings. Much like they flounder window after window in the transfer market.