Anyone wanting to take Paul Pogba away from Juventus will have to stump up around £70 million, according to reports.
That, though, could be considered a sound investment for a player quickly emerging as one of the finest midfielders in world football.
Pogba is also just 21 years of age and could go on to dominate the global game for the next decade or so.
It is for that reason that the likes of Manchester City and Paris St Germain are believed to be readying big-money bids.
Manchester United are also said to be keen on re-signing a player they saw emerge out of their academy system only to leave for virtually nothing and head for Serie A.
Pogba is aware of the rumours regarding his future but insists he is reading little into them and is yet to discuss the matter with his representative, super agent Mino Raiola.
He said: “"I do not know, with Raiola I have not talked about anything.
"We hope to win another Scudetto and go further in the Champions League compared to two years ago. I know I can give even more."
PSG could be considered favourites in the pursuit of Pogba, with the France international likely to be intrigued by an ambitious project back in his homeland.
Manchester City could undoubtedly find space in their side for him, but already have a wealth of midfield talent at their disposal, while United need to convince top targets that they are back on track and ready to become a dominate force in the Premier League once again.
Juventus will also be eager to point out that they have no intention of selling after working so hard to secure Pogba on a long-term contract, with record-breaking figures likely to be required if they are to be lured to the negotiating table.