AC Milan are not the force they once were, and that has left them open to transfer raids from afar.
Stephan El Shaarawy is arguably the jewel in the Rossoneri crown, with the Italy international a player most clubs in Europe would welcome into their ranks.
At just 22 years of age, there is also plenty still to come from the talented forward.
It is that potential, while offering plenty in the present, which is reported to have sparked interest from England again ahead of the opening of the January window.
Arsenal, Liverpool and Manchester United are all said to be keen, with Milan believed to be looking for around £11.5 million from any deal.
El Shaarawy is, however, in no rush to swap Serie A for the Premier League, with the youngster announcing after a 4-2 victory over Real Madrid in Dubai on Wednesday – in which he scored two goals - that he intends to stay put.
He said: “A game like this gives me a lot of confidence. Goals are important mentally for a striker, so I’m happy to have scored two goals against Real Madrid.
“It was also very satisfying for the team, we confirmed that we’re doing well after the Roma and Napoli games. It was a great confirmation, and now we have to continue like this. We want to start the League well in 2015.
“From the point of view of the game we did well. It was a great day for me. I’ve already said, I’m staying at Milan and I want to do well.”
El Shaarawy has been with AC Milan since June 2011, having previously made his Serie A bow as a 16-year-old at Genoa.
He is more of a playmaker than a frontman, with his strike rate far from prolific.
The youngster is a match-winner on his day, though, and is blessed with the kind of creative ability which makes him a difficult player to contain when operating on the flanks or in a deep-lying attacking post.