It always seemed like an appointment destined to end in disaster, but finally West Bromwich Albion have sacked manager Alan Irvine.
The former Preston and Sheffield Wednesday manager had limited success in the lower leagues before the Baggies bizarrely appointed him as a replacement for Pepe Mel back in June.
Sunday's 2-0 defeat to Stoke City was their seventh loss in the last nine games, and West Brom are hurtling towards the bottom three, just one point clear of safety.
With a relegation battle looking assured under Irvine, West Brom have chosen to sack him, leaving chairman Jeremy Peace to look for yet another manager.
"We appointed Alan in the summer convinced that we had taken on one of the foremost coaches in the UK and nothing that has happened since then has altered our view," said technical director Terry Burton.
"But sadly that simply has not translated into results and they remain the ultimate currency of Alan's position. Securing a sixth season in the Premier League is the over-riding target and sometimes unpleasant decisions have to be taken to serve that imperative."
"Alan has impressed everyone with his manner, dedication and diligence but he knows that results have simply not been good enough," he added.
The search is now on for a new manager at The Hawthorns, with former Tottenham boss Tim Sherwood established as the bookies favourite already.