It all started so well for Mauro Zarate at West Ham.
The Argentine-turned-Chilean scored a fine goal against Crystal Palace, and was providing the Hammers with an attacking spark.
Yet with Diafra Sakho and Enner Valencia also impressing, Zarate has become little more than an afterthought for West Ham boss Sam Allardyce, despite his superb cameo against Everton back in November.
Despite Sakho's imminent departure to the African Cup of Nations, West Ham have sanctioned a loan deal for Zarate, who will join Premier League rivals Queens Park Rangers in January, with his medical scheduled for later today.
The player compared to Paolo Di Canio by some Hammers fans seemingly won't become an Upton Park hero like the Italian did, and has now launched a remarkable attack on West Ham boss Allardyce, saying 'Big Sam' didn't treat him with respect - but expects things to be different under Rangers boss Harry Redknapp, who also used to manage West Ham.
"I now have the chance to play for a coach who has faith in me and will not allow his personal feelings to get in the way of what is good for the team," fumed Zarate. "I respect the other strikers at the club who have done a good job. But I believe my record entitles me to respect and I have not had that from the manager.
"The chairman has confidence in me. I know this because he brought me to the club. But for this reason the manager has refused to play me. He did not want me," admitted the 27-year-old.
"I made it clear many weeks ago that I wanted to leave. I wanted to go to a club where I was appreciated. Where I could play every week as the manager at West Ham has made it difficult for me ever since I arrived."
"I now believe that at QPR under Redknapp, a coach I respect, I will get the chance to show that I can score goals and that I can be an important player to the team," he added.
Zarate has only started five games for West Ham, but has produced two goals and one assist. With bags of ability, his time at West Ham will feel like a missed opportunity, and will raise questions about who is signing players at Upton Park.