Liverpool need goals, with Mario Balotelli not working out as hoped and Daniel Sturridge spending too much time on the treatment table.
It does not take long for the transfer maths to be done and for reports of interest to circulate.
A move for Austin would appear to make sense for Brendan Rodgers, with the Anfield forward line in need of a spark.
Raheem Sterling is not a long-term option up top, even if he is doing the business at present.
Liverpool may not be the only ones shooting admiring glances in the direction of Loftus Road either, with there a number of other top-flight sides in need of a proven marksman.
QPR are aware of the mounting speculation and have done their best to curb it, but Bobby Zamora acknowledges that they may have to hand fresh terms to his fellow frontman if they are to bring an end to the rumours.
He said in the Daily Mail: “As a club, we need to tie him down and get him a new deal. Without a doubt other clubs will be looking at him and if they’re not they’re crazy because he can get you that goal.
“He did well for us last year and even though it’s been a step up we know what he can do. He wasn’t scoring wonder-goals, going past four or five people; they’re striker’s goals, finisher’s goals and if you’ve got that ability, you can do it at any level.”
Austin still has 18 months left to run on his current contract and Harry Redknapp has said that he is not overly concerned about losing him at this stage.
He believes the 25-year-old will show loyalty to the club that has offered him a Premier League stage on which to perform.
It is hoped that in time he will then buy into the long-term ambition of the club and agree a new deal in west London, with rivals having to turn their attention elsewhere in the pursuit of fresh faces.