The Tottenham Hotspur striker is now in 21-year-old Harry Kane's shadow.
The Spaniard is currently playing second fiddle to 21-year-old forward Harry Kane, who is in the form of his life for the north London side.
And, after Kane opened the scoring early on at Leicester City, Lord Sugar tweeted his sympathy for the benched Soldado.
Sugar did, however, admit that the Spurs striker has had his chances (he came on in the second half, as well)...
Poor Soldado must be sick sitting on the bench and watching Kane score every game— Lord Sugar (@Lord_Sugar) December 26, 2014
Soldado has struggled to score since securing a big-money move to Tottenham, occasionally threatening to show the form he did in La Liga, before returning to the striker Spurs fans have grown accustomed to seeing.
With Kane now in form, it appears the Spaniard faces an uphill task trying to salvage his Tottenham career. Whether Mauricio Pochettino decides to sell him perhaps depends on who the north London side recruit up front in January.
The fact that Soldado is not his side's first-choice striker, though, has become abundantly clear - hence Lord Sugar's sympathy.