West Ham United’s surge into the Premier League’s top four has drawn plenty of praise and admiring glances from afar.
The Hammers have benefited from an influx of summer transfers, with new arrivals making an immediate impact.
A few seasoned stars have also been impressing, though, and interest has been sparked in fresh and familiar faces.
Winston Reid’s contract situation continues to offer concern at Upton Park, with Arsenal among those said to be keen on the classy centre-half, while the form of frontmen Andy Carroll and Diafra Sakho has led to rumours regarding their respective long-term futures.
West Ham have no need to sell, though, with the financial struggles of the past now a distant memory.
Co-owners David Sullivan and David Gold have helped to turn things around, and the former insists no first-team stars will be sold in the New Year.
He told the Daily Mirror: "In January there is not any price we would sell any players for. First team players will not be sold.
"We are happy where we are, we don't want to unsettle the team, we are short of numbers with the Africa Cup of Nations and I can't imagine any circumstances where we would sell a player in January."
The only players that may be offloaded are those on the fringes of Sam Allardyce’s plans, with sales freeing up funds which can be reinvested in the squad.
Sullivan added: "We'd sell a squad player because we are looking at bringing players in in January. But we've got the luxury of buying for the future. Normally we are buying through panic but not on this occasion."
Several names have been offered up as potential targets for the Hammers, but Allardyce has admitted that he is happy with the make-up of his squad.
He now has quality cover in just about every area, with greater depth added to the ranks in the East End.
West Ham are, however, open to deals for the right players and supporters will be pleased to hear that plans for January will be centred around further recruitment, rather than potentially costly sales.